Consumers are gullible and advertisers prey on this consumer weakness. You desperately want to believe there are supplements to make you smarter, stronger, or lose weight. Advertisers often make unsubstantiated claims like, “many believe this is a cure for cancer”. They will use celebrities and sports stars to garner your trust. The good news is there are products that offer substantial benefits. Our goal is to bring you the truth about which products work and which ones don’t. We look at the available research on a product to hunt for the real truth. Information is the key for making great decisions.

All photography provided by Jared Chambers