Research — Page 3

Clear questions, short answers, and links to the evidence.

Consumer Guide to Research

Advertisers too often make extraordinary claims about their product without providing any proof. They may point to “research” from a questionable group. Or, they may have testimonials (anecdotes) from celebrities or sports figures claiming how the product helped them become stronger/more beautiful/smarter. Don’t believe any if. If an advertiser can’t provide evidence of their claims is because their product most likely does not work.